Client: Barcelona City Council
Creative Direction & Narrative: Olga Capdevila
Art Direction: Pol Solsona & Olga Capdevila
Characters script & poems: Irene Solà
Award: ADG FAD Laus – Grand 2020 in Outdoor Advertising
Award: ADG FAD Laus – Bronze 2020 in Integrated Graphics
Award: ADG FAD Laus – Bronze 2020 in Poster
We seized the opportunity to have the whole city as our playground, so we created a multi-format narrative project so the citizens would slowly discover piece by piece, and by that way, they would come across 10 fictional magic Xmas characters we created through collectable greeting cards, poems, merchandising, outdoor campaign, activities and city shows. "Welcome Magic" is a tribute to traditions, to the unknown, to invisible professions, collectables and literature... Revealing some mysteries, in order to generate new ones.
Despite that children are the main target, the campaign winks the older generations by remembering Christmas cards with reinterpretations of old characters like the "night watchman".
Pol Solsona Studio
+34 670 460 182
Travessera de Dalt 34