The new graphic identity of Vadebike has been designed to give a voice to a revolutionary new system of private bike parking in Barcelona.

Vadebike encourages the use of bicycles and contributes to the good organization of mobility and sustainability within the city. Pol Solsona Studio has been responsible from developing the brand identity to information graphics and publications, from advertising to physical environments or even animated video directing.

To communicate about the values, goals and the physical appearance of the service, we asked the illustration Olga Capdevila to develop a brand mascot. This character takes the shape of the parking itself, and it appears in different situations that help us guide the user to use the service propperly in an entertaining and disruptive way and also, brings playfulness into the overall.