Client: Vadebike
Services: Creative Direction, Art Direction, Graphic Design
Year: 2018 – 2019
Vadebike encourages the use of bicycles and contributes to the good organization of mobility and sustainability within the city. Pol Solsona Studio has been responsible from developing the brand identity to information graphics and publications, from advertising to physical environments or even animated video directing.
To communicate about the values, goals and the physical appearance of the service, we asked the illustration Olga Capdevila to develop a brand mascot. This character takes the shape of the parking itself, and it appears in different situations that help us guide the user to use the service propperly in an entertaining and disruptive way and also, brings playfulness into the overall.
Direction: Pol Solsona & Olga Capdevila
Animation: Maliboo
Art direction & illustration: Olga Capdevila
Music: Nico Roig
Sound & effects: Joan Solé
Motion: Gerard Mallandrich
Voices: Joan Solé and Clara de Ramón
Award: ADG FAD Laus – Bronze 2019
Based on the brand values, we defined the idea and the script for a promotional video. "The incredible plan of Mr.Pike", is a fake movie trailer using all the typical clichés of the cartoon narrative and the sci-fi classics in order to explain, in a disruptive way, how the system works and how to recognize the shape of it.
Client: Vadebike
Services: Creative Direction, Art Direction, Graphic Design
Year: 2018 – 2019
Vadebike encourages the use of bicycles and contributes to the good organization of mobility and sustainability within the city. Pol Solsona Studio has been responsible from developing the brand identity to information graphics and publications, from advertising to physical environments or even animated video directing.
To communicate about the values, goals and the physical appearance of the service, we asked the illustration Olga Capdevila to develop a brand mascot. This character takes the shape of the parking itself, and it appears in different situations that help us guide the user to use the service propperly in an entertaining and disruptive way and also, brings playfulness into the overall.
Based on the brand values, we defined the idea and the script for a promotional video. "The incredible plan of Mr.Pike", is a fake movie trailer using all the typical clichés of the cartoon narrative and the sci-fi classics in order to explain, in a disruptive way, how the system works and how to recognize the shape of it.
Direction: Pol Solsona & Olga Capdevila
Animation: Maliboo
Art direction & illustration: Olga Capdevila
Music: Nico Roig
Sound & effects: Joan Solé
Motion: Gerard Mallandrich
Voices: Joan Solé and Clara de Ramón
Award: ADG FAD Laus – Bronze 2019
Pol Solsona Studio
+34 670 460 182
Barcelona
General enquiries: info@polsolsona.com
Studio: studio@polsolsona.com
Instagram: @polsolsonastudio
Studio Contact:
Travessera de Dalt 34
Mezzanine 1 08024 BCN
Pol Solsona Studio
info@polsolsona.com
+34 670 460 182
Travessera de Dalt 34
Mezzanine 1
08024 Barcelona