Client: ESCI-UPF
Services: Art Direction, Graphic Design, Set Design, Photography
Communication Agency: Life In The Woods
Year: 2019
Video Editing & Lifestyle Photography: Leonardo García Méndez
Gaffer: Pau Ramírez
Sound Design: Joan Solé
Motion: Gerard Mallandrich
Together with LITW Communication Agency, we came up with the idea of circularity as the main concept for the whole identity. Interrelated cycles in real-world systems, is widely shared by the concepts of life cycle and circular economy. On the basis of this notion, the new visual identity extends and adapts to each channel, including a new website, conveying the idea of a cycle and, at the same time, grouping its contents. Thus, it approaches the new identity as a graphic dynamic system rather than a simple static brand.
We also directed a video campaign and a set of images focused on Life Cycle Assessment, asking the viewer which material is more sustainable: Plastic, cardboard or wood? Giving as a result, an open answer to the viewer's choices.
Client: ESCI-UPF
Services: Art Direction, Graphic Design, Set Design, Photography
Communication Agency: Life In The Woods
Year: 2019
Video Editing & Lifestyle Photography: Leonardo García Méndez
Gaffer: Pau Ramírez
Sound Design: Joan Solé
Motion: Gerard Mallandrich
Together with LITW Communication Agency, we came up with the idea of circularity as the main concept for the whole identity. Interrelated cycles in real-world systems, is widely shared by the concepts of life cycle and circular economy. On the basis of this notion, the new visual identity extends and adapts to each channel, including a new website, conveying the idea of a cycle and, at the same time, grouping its contents. Thus, it approaches the new identity as a graphic dynamic system rather than a simple static brand.
We also directed a video campaign and a set of images focused on Life Cycle Assessment, asking the viewer which material is more sustainable: Plastic, cardboard or wood? Giving as a result, an open answer to the viewer's choices.
Pol Solsona Studio
+34 670 460 182
Barcelona
General enquiries: info@polsolsona.com
Studio: studio@polsolsona.com
Instagram: @polsolsonastudio
Studio Contact:
Travessera de Dalt 34
Mezzanine 1 08024 BCN
Pol Solsona Studio
info@polsolsona.com
+34 670 460 182
Travessera de Dalt 34
Mezzanine 1
08024 Barcelona