UNESCO Chair in Life Cycle and Climate Change is a research group based at the renowned Pompeu Fabra University’s School of International Studies in Barcelona. It's the first UNESCO Chair in the world to cover the principles of the Life Cycle, which includes carbon and water footprints, and studies everything related to Climate Change.

Together with LITW Communication Agency, we came up with the idea of circularity as the main concept for the whole identity. Interrelated cycles in real-world systems, is widely shared by the concepts of life cycle and circular economy. On the basis of this notion, the new visual identity extends and adapts to each channel, including a new website, conveying the idea of a cycle and, at the same time, grouping its contents. Thus, it approaches the new identity as a graphic dynamic system rather than a simple static brand.