"Sant Andreu" is quality, tradition and proximity. We want to place it on the city's agenda and make our establishments leaders of fair trade and local services.

Based on a brand strategy generated by Afra Quintanas, we defined a visual identity to bring together retailers and the local community at Sant Andreu Retailers Association.

We also commissioned Leo García Mendez to build up an image library to document the everyday of the local retailers and to be able to show all the associates and work processes through a custom digital archive.