Client: Luxbag Helsinki
Services: Art Direction, Graphic Design, Visual Identity, Advertising
Still life Photography: Pol Solsona
Their new flagship store opened in the beginning of 2014 on Pohjois-Esplanadi – a central design and shopping street in Helsinki. The brand identity needed an upgrade that would carry out the promise of luxury.
The logo was replenished and a new typeface was introduced. These were used on a new web page, business cards, statonary and shopping bags. The photography was taken for both the web page and advertisements.
In 2018, the company turned 10 YO, and, as a novelty they wanted to communicate the launching of a new space focusing on men's fashion.