Luxbag supplies luxury designer bags and accesories from high end brands such as Céline, Balenciaga, Givenchy, Lanvin, Fendi, Loewe and Valextra. Their new flagship store opened in the beginning of 2014 on Pohjois-Esplanadi – a central design and shopping street in Helsinki. The brand identity needed an upgrade that would carry out the promise of luxury.
The logo was replenished and a new typeface was introduced. These were used on a new web page, business cards, statonary and shopping bags. The photography was taken for both the web page and advertisements.